Class 7: Memes, Remix and Collaborative Visuailty (17 March)
Please prepare for this class by reading and exploring the material described in Reading and journaling 7: Memes
Lesson plan:
- Product pitch presentations, discussion.
- Memes and remix. We will look at some current examples of memes and work out whether Limor Shifman's model of memes can be used to analyses the memes.
Further reading
and G. Bret Bowers. 2015. "Memes as genre: A structurational analysis of the memescape." New Media & Society 17: 1886-1906. http://nms.sagepub.com/content/17/11/1886 Links to an external site.
Applies Giddens theory of structuration ("structuration: a process by which a system is maintained through the use or application of structures") to the memes Numa Numa and The Most Interesting Man in the World.
and Limor Shifman. 2015. "Internet memes as contested cultural capital: The case of 4chan’s /b/ board." New Media & Society http://nms.sagepub.com/content/early/2015/10/07/1461444815609313.abstract Links to an external site.
"A grounded analysis of 4chan’s /b/ board reveals three main formulations of memes as capital, delineating them as subcultural knowledge, unstable equilibriums, and discursive weapons."